Short answer: no. Apple does not send texts asking you to call a number about Apple Pay activity. If a message tells you to call about a charge on hold, it's a scam.
The message looks like a security alert. It usually says that a charge of a few hundred dollars at an Apple Store is pending, that someone tried to sign in to your account, and that Apple has "placed the transaction on hold" to protect you. To stop the payment, you're told to call a support number included in the text.
Other versions claim a purchase was declined, that your account is locked or under investigation, or that someone deposited a large sum into your account by mistake. The details change, but the instruction is always the same: call this number right away.
The person who answers pretends to be Apple Support or your bank's fraud team. They sound calm and professional, and they may already know your name, address or where you work, which makes the call feel real. Then the pressure starts. You're told your account has been compromised and your money is at risk unless you act now.
From there, they may ask you to read out a security code, share your Apple ID password, turn off security settings, buy gift cards, or move your money to a "safe" account. Every one of those requests sends your money or your access straight to them.
In September 2026, a 76-year-old woman in New York called the number in a text like this. The "bank" told her to withdraw $30,000 in cash and hand it to someone on a street corner. They did it to her twice, and she lost $60,000.
If an older parent or relative uses an iPhone, share this with them today. These texts are built to scare people into calling before they think.
Sources: ABC7 New York: Nassau police warn of Apple Pay text scam · AARP: Fake Apple Pay alerts push people into scam calls
This is one trick out of dozens. The Scam-Proof Playbook covers fake text alerts, bank impersonation calls, AI voice cloning, and more, in plain language, with real examples.